The “pay what you want” pricing model has always fascinated me.
Why hasn’t it been applied to the web? The risk? The technical hurdles that need conquering? Has anyone even considered it?
Value is relative and constantly in flux. When I first became a Basecamp customer my account went unused much of the time. I was a young freelance designer with a minimal amount of work. $12 per month was so often a terrible investment on my part, but I stuck it out and kept my account.
Trails is intended to be an extremely valuable tool – something that should be used every working day, throughout the day. A critical app to any business.
Yet I understand that while it will be valuable and used often, the exact value might very from person to person, from month to month.
So, I’m tooling with this idea:
You sign up for Trails, and regardless of who you are or what you do or how much money you have, you get a 30 day free trial.
After your trial is up, you decide what you think the next month of the app is worth and pay us accordingly.
$1, $10, $20 – pay what you think its worth!
It’s as simple as that. The technicalities can be worked out.
Fear of failure has never done anyone any good – mistakes can be beautiful things – if this turns into a thing of beauty that teaches a great lesson that only failure can offer, so be it. If it succeeds: rad.